Fig. 09 — Insights

Notes from the work itself

No think-pieces. Specific, testable writing on AI marketing, SEO, AI answer-engine visibility and lead generation in the UAE, Saudi Arabia and the wider GCC.

If it hasn't survived contact with a client's P&L, it doesn't go here.

Fig. AAI in marketing

How AI is reshaping marketing in the GCC

AI does not replace a marketing team in the Gulf — it removes the parts of the job that never needed a human. Here is where it earns its keep, and where it quietly wastes money.

20 January 20267 min read

Fig. BSEO

SEO for UAE and Saudi businesses: what actually ranks

Ranking in Dubai or Riyadh is not ranking in London with a city name bolted on. Search here is bilingual, local and heavily brand-driven — and most sites lose on the basics.

3 February 20268 min read

Fig. CAI search

Getting cited by ChatGPT and Perplexity in the Gulf

A growing share of buyers now ask an AI assistant before they ever open a search results page. Being the source it quotes is a different discipline to ranking first.

18 February 20266 min read

Fig. DLead generation

The AI lead generation playbook for MENA

Bought lists do not work in this region. A pipeline system that researches, personalises and qualifies — with WhatsApp at the centre — does.

4 March 20267 min read

Fig. 99 — Next step

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